The Katalys network operates as a data processor on behalf of Partners and Advertisers. This page provides an overview of what data is owned by Partners or Advertisers, and how that data is shared across the network.
Guidelines
Data ownership at Katalys follows these simple rules:
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The primary owner of the data is the Katalys customer who reported the data.
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Website session data and order details are recorded into a “Tracking ID”. A Tracking ID is owned by a single Profile on the Katalys Marketplace, either an Advertiser or Partner.
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When Katalys enables two Profiles to work together, i.e. by allowing a Partner to send Katalys Clicks to an Advertiser, the originating Partner can see some of the information about how those visitors perform, and the Advertiser can see certain data about the Partner’s clicks.
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Details visible to the Partner will be restricted to fields necessary for optimization, and sometimes only with explicit approval.
Refer to our Advertiser Data Glossary or Partner Data Glossary for more details on per-dimension columns.
What Data is Shared
The following table defines how data is shared between Partners and Advertisers.
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Feature Name |
Visibility |
|---|---|
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Partner Website Sessions
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Visible to Partner, but never Advertisers Information collected on the Partner’s website is private to the Partner account. If the Partner wishes to share a tracking parameter like UTM Campaign with advertisers, they should enable “Parameter Forwarding” on the Campaign Tracking feature to copy the value into a Sub* property. |
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Advertiser Website Sessions
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Visible to Advertiser, and specific fields shared to Partners when the Partner sent that specific visitor Advertiser website data is private to the advertiser by default (same as Partner website sessions). When a Partner sends traffic to an Advertiser, the Partner can report on basic details of those sessions. This is necessary for the Partner to optimize their traffic. These fields are:
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Katalys Network Statistics
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Always visible to Partners and Advertisers Clicks and Impressions occur when Partners explicitly send traffic or analytics into Katalys reporting. The Sub* fields enable both parties to breakdown data by meaningful dimensions. These events help Partners and Advertiser work together. Note: these events might happen on a Partner’s website (i.e. impression pixel on a publisher’s website) or on an Advertiser’s website (i.e. a Direct Link implementation where the Partner sends media buying campaign traffic). |
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Order Basics
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Visible to Advertiser, and visible only to the Partner who drove the order Basic order details are required to communicate on bills and provide transparency on payout rules. |
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Order Enhanced Details
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Visible to Advertiser only Enhanced details are private to the Advertiser. Note: for Programs configured to use enhanced triggers, a Partner may be able to infer usage of a coupon code or customer history value due to which Payout gets triggered. However, the field itself is not shared with Partners. |
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Email Address Hash via Postback implementations only |
Not visible, but reported to Google Ads / Meta Ads on behalf of the Partner who drove the order When explicitly approved by the Advertiser, Partners can enable a Katalys Postback to create an audience of visitors they drove. This enables Partners to build audiences in media buying platforms like Google Ads or Meta Ads. Partners can not see or report on hashed email; the hashed email is reported directly to Google Ads or Meta Ads on behalf of the Partner. |