Track a Google Ads Campaign
This page describes how to track a Google Ads campaign using the Katalys system. This requires that you properly configure your Google Ads creatives, Google Ads account, and Katalys account.
Instructions
To track a Google Ads campaign, you must:
Ensure links inside your creatives are appropriate.
Confirm your Google Ads account has Auto-Tagging enabled.
Setup a Katalys Postback to deliver events back to Google Ads.
Then you can start your Google campaign and begin to see data. The instructions below can be completed in any order, but will be ordered here for easy reference.
Step 1: Deploy Appropriate Tracking Links
Your creatives must contain appropriate tracking links to either a landing page that you control (a Lander Campaign), or an appropriate Katalys Program (a Direct Campaign). This process of selecting appropriate links is the same across Google, Meta, TikTok, etc.
Follow instructions on Tracking Paid Campaigns ->
Step 2: Confirm Auto-Tagging is Active
You must activate “Auto-Tagging” within your Google Ads account. This is turned on by default for most Google Ads accounts. You should confirm it is activated for your account before starting any paid campaigns.
Read instructions on Google’s documentation →
Step 3: Setup Katalys Postback
Follow these steps:
Create a Conversion Action in your Google Ads account.
Google’s documentation on this ->
Ready? Go to your Google Ads account ->Setup a Katalys postback of type “Google Ads”.
Read instructions here ->When creating the postback, link it to the Conversion Action you created above.
Note: Your newly-created dataset might not be available for up to 12 hours after creating it.
Configure your Google campaign to optimize to events inside your Conversion Action.
Google’s documentation on this ->
Your postback will start to send data to Google when you activate your Google Ads campaign.
Data You Will See
When your Google Ads campaign is started, click data will begin to be captured. The Conversion Action you tied to your Katalys postback will now receive events from Katalys when a web visitor clicks on your advertisement then subsequently performs various actions on Katalys Advertiser websites.
You can configure what events are pushed into the Conversion Action by choosing or limiting events inside of Katalys. Review your “Use Case” and filters such as “Program” and “Traffic Source” to identify what events will be sent.