How to Track Google Ads Campaigns
You can use Katalys Postbacks to report on affiliate revenue and upload this data to Google Ads.
Instructions
Follow these instructions:
Deploy the Katalys Tracking Script to your landing pages. Ensure the tracking script comes from a Katalys Partner profile, and has the “Campaign Tracking” feature toggled on. Read more
Setup a Google Postback in your Katalys account. Read more
Forwarding GCLID into your Affiliate Links
To receive the GCLID parameter from Google when visitors land on your landing page, you must activate “Auto-Tagging” within your Google Ads account. This is turned on by default for most accounts. Read more →
Separately, you must add JavaScript code into the landing page for your campaign. The code must copy the gclid parameter out of the URL and into all the affiliate links on your page. Katalys has developed a special script that will automatically process tracking links and correctly append GCLIDs.
Get your Katalys Tracking Script →
We recommend, when configuring your script on the “Features” tab, to expose the following paremeters:
utm_sourceinto Partner Sub 2utm_campaigninto Partner Sub 3
Once auto-tagging is activated, and your parameter-cloning script is deployed, you will be capturing GCLID values into your affiliate links.