Performance Report - Data Glossary for Partners

Partner Data

Partner

Partner Profile Name

Partner ID

Partner Profile ID

Partner Manager

Publisher Manager

Name of Katalys Manager for an organization associated with a Partner

Partner Source

Publisher Source

Partner-provided field "source"

Partner Sub 1

Publisher Sub 1

Partner-provided field "sub1"

Partner Sub 2

Publisher Sub 2

Partner-provided field "sub2"

Partner Sub 3

Publisher Sub 3

Partner-provided field "sub3"

Partner Sub 4

Publisher Sub 4

Partner-provided field "sub4"

Partner Sub 5

Publisher Sub 5

Partner-provided field "sub5"

Referral Domain

Referral URL (base)

Referral domain of incoming traffic, if provided by the user's browser

Referring Domain

The referring domain of the last session associated with the conversion

Referring URL

The referring URL of the last session associated with the conversion

Traffic Source

Name and ID of Traffic Source

Traffic Source ID

Affiliate ID

ID of Traffic Source assigned by the Katalys network

Advertiser Data

Attribution/User Action Type

Type of attribution recorded based on user interaction with the link or within the CRM

Device Name

Device Model

Name of device model

Device Type

Device Brand

Type of device

Payout Rule

Goal

Name of rule associated with an order

Product Category

N/A

Product Category as reported by Advertiser

Product Name

N/A

Product Name as reported by Advertiser

Program

Offer

Name and ID of the Program

Program ID

Offer ID

ID of the Program assigned by the Katalys network

Program Landing Page

N/A

The landing page of the last-click attribution associated with the conversion

Statistics

Avg Session Depth

N/A

Average number of pages viewed by incoming visitors

Clicks

Unique Clicks

Total number of unique clicks on content within the Katalys network, excluding Invalid Clicks

Convs: Approved

Same as statistic in Offer Report

Count of approved conversions

Convs: w/ Payout

Count of conversions – with a payout greater than $0 – that have been attributed to a Partner within the Katalys network

CR

CR

Conversion Rate
[Convs: Approved divided by Clicks] – coupon conversions are excluded from the Convs: Approved for this metric

EPC

Partner Earnings Per Click
[Payout divided by Clicks]

EPS

N/A

Publisher Earnings Per User-session
[Payout divided by Sessions: Total Active]

Impressions

Impressions

Number of digital views or engagements with content

Invalid Clicks

Clicks that were identified as automated activity

Payout

Amount paid to Partner

Sales

Sale Amount

Derived metric calculating “captured value” using all numbers received from the CRM. Since CRMs calculate subtotal in different ways, we use the lowest value of reported Subtotal, or reported Total minus tax/shipping. Used for calculating CPS.

Sessions: Network

N/A

Count of sessions within the Katalys network

Sessions: Total Active

N/A

Count of sessions that saw at least one hit

Unique IPs

Count of unique IP addresses for all visitors