Performance Report - Data Glossary for Partners

Partner Data

Partner

Profile name of the attributed Partner

Partner ID

Profile ID of the attributed Partner. Will be a GUID, formatted as XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX

Partner Source

Partner-provided field "source". Visible to the advertiser.

Partner Sub 1

Partner-provided field "sub1". Visible to the advertiser.

Partner Sub 2

Partner-provided field "sub2". Visible to the advertiser.

Partner Sub 3

Partner-provided field "sub3". Visible to the advertiser.

Partner Sub 4

Partner-provided field "sub4". Visible to the advertiser.

Partner Sub 5

Partner-provided field "sub5". Visible to the advertiser.

Referral Domain

Referral domain of attributed session, if provided by the user's browser

Referring Domain

The referring domain of the last session associated with the conversion

Referring URL

The referring URL of the last session associated with the conversion

Traffic Source

Name and ID of Traffic Source (previously named Affiliate ID or Publisher ID)

Traffic Source ID

ID of the Traffic Source (previously called aff_id or pub_id)

UTM Campaign

The value of the utm_campaign URL parameter, forwarded by your Katalys Script or defined on your Tracking Link. This value is not shared with the Advertiser.

UTM Content

The value of the utm_content URL parameter, forwarded by your Katalys Script or defined on your Tracking Link. This value is not shared with the Advertiser.

UTM Medium

The value of the utm_medium URL parameter, forwarded by your Katalys Script or defined on your Tracking Link. This value is not shared with the Advertiser.

UTM Source

The value of the utm_source URL parameter, forwarded by your Katalys Script or defined on your Tracking Link. This value is not shared with the Advertiser.

UTM Term

The value of the utm_term URL parameter, forwarded by your Katalys Script or defined on your Tracking Link. This value is not shared with the Advertiser.

Advertiser Data

Action Type

The purchase, signup, or other action the user took as reported by the advertiser

Conv Status

Approval status of the conversion. Learn more about our Conversion Status values

Days from Click

Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path

Destination URL

The URL where your clicks were sent, after the user clicked on a Katalys Tracking Link. See Tracking Link Types for details.

Device Name

Name of device model

Device Type

Type of device

Event Name

Name of a user behavioral event occurring on an advertiser’s website. Related to Action Type – read more on this.

Landing Page Name

The name and ID of the advertiser-configured Landing Page for these clicks. See Tracking Link Types for details.

Landing Page URL

The Preview URL property of the click, as recorded when the click occurred. See Tracking Link Types for details.

Payout Rule

Name of rule associated with an order

Product Category

Product Category as reported by Advertiser

Product Name

Product Name as reported by Advertiser

Program

Name and ID of the Program

Program ID

ID of the Program assigned by the Katalys network

Statistics

Avg Session Depth

Average number of pages viewed by incoming visitors

Clicks

Total number of unique clicks on content within the Katalys network, excluding Invalid Clicks

Convs: Approved

Count of approved conversions

Convs: Rejected

Count of conversions rejected by the advertiser for customer returns, general reconciliation, contract audit, or other reasons defined by the advertiser

Convs: w/ Payout

Count of conversions – with a payout greater than $0 – that have been attributed to a Partner within the Katalys network

CR

Conversion Rate
[Convs: Approved divided by Clicks] – coupon conversions are excluded from the Convs: Approved for this metric

EPC

Partner Earnings Per Click
[Payout divided by Clicks]

EPS

Publisher Earnings Per User-session
[Payout divided by Sessions: Total Active]

Event Count

Count of user events that were recorded during sessions driven by your Traffic Sources

Gross Clicks

Total number of times a customer has clicked on content within the Katalys network

Impressions

Number of digital views or engagements with content

Invalid Clicks

Clicks that were identified as automated activity

Payout

Amount paid to Partner

Sales

Derived metric calculating “captured value” using all numbers received from the CRM. Since CRMs calculate subtotal in different ways, we use the lowest value of reported Subtotal, or reported Total minus tax/shipping. Used for calculating CPS.

Sessions: Network

Count of sessions within the Katalys network

Sessions: Total Active

Count of sessions that saw at least one hit

Unique IPs

Count of unique IP addresses for all visitors