Tracking Paid Campaigns

This page explains how to select appropriate tracking URLs when configuring paid campaigns. It covers 2 primary use cases: 1) linking to your own landing page (a Lander Campaign) or 2) linking directly to a Katalys brand (a Direct Campaign).

These steps and considerations are the same for Google Ads, Meta Ads, TikTok Ads and others.

Lander Campaign Setup

If you own the landing page you are sending traffic to, use the following guide.

Step 1: Deploy Katalys Script to your lander

• Go to your Integrations page and create or select a Script →

• Copy the script into the header of your lander.

On the “Features” tab, review your script’s configuration:

• Ensure “Campaign Tracking” feature is toggled on.

• (optional) Review/modify the list of exposed values by clicking “Edit List”.
  We recommend exposing the following parameters:

  • utm_source into Partner Sub 2

  • utm_campaign into Partner Sub 3

Step 2: Place Tracking Links on your lander

• Use KMP to generate your links.
  The links can of any type – they do not need to be Direct Links.

• You can add sub-values into your links without breaking tracking.

• (optional) If you chose to expose certain parameters above, these values may overwrite the values in your tracking link.

You now have a lander with 1) the Katalys tracking script, and 2) Katalys tracking links. You are ready to proceed to setting up your campaign or postback.

Direct Campaign Setup

If you do not have a pre-lander and wish to send traffic directly to a Katalys brand, you must ensure that your Katalys tracking link contains the correct parameters. Use the following guide.

• Choose a brand that directly integrated with Katalys' tracking technology. Your Katalys Account Manager can help you select brands that are compatible with Direct Links.

• Generate a Direct Link to the brand’s landing page. See instructions -->

• Create a Katalys postback that will push your account data into your ad platform.

You now have a link and account setup that is compatible with Katalys postbacks.

Setting Up Postbacks

When you are ready to set up a postback in the Katalys Marketing Platform, select a method below for integration-specific instructions: