Tracking Click Campaigns

Before launching a campaign, it’s essential to ensure your tracking is properly configured. This page will guide you through checks for setting up click tracking for your campaigns—whether you’re sending traffic to your own landing page (Lander Campaign) or directly to a Katalys brand (Direct Campaign).

Option 1: Setting up a Lander Campaign

If you own the landing page you are sending traffic to, use the following guide:

• Deploy your Katalys tracking script to your lander.

  • Go to your KMP Integrations page and create or select one →

  • Copy the script into the header of your lander.

  • (optional) If you wish to expose parameters in Katalys reporting, you can modify the list under the ‘Features’ tab.

• Generate and place Katalys Tracking Links into your lander. You can define sub-values without breaking any tracking.

  • (optional) If you chose to expose certain parameters above, these values may overwrite the values in your tracking link.

• Update or confirm that your media buying platform will append the click ID URL parameter to your landing pages (see guidance below).

Option 2: Setting up a Direct Campaign

If you do not have a pre-lander and wish to send traffic directly to a Katalys brand, you must ensure that your Katalys tracking link contains the correct parameters. Use the following guide:

• Choose a brand that directly integrated with Katalys' tracking technology. Your Katalys Account Manager can help you select a brand that is suitable.

• Generate a direct link to the brand’s landing page.

• Update or confirm that your media buying platform will append the click ID URL parameter onto the landing page (see guidance below).

Confirm your media buying platform is appending Click IDs:

To get performance pushed back into your marketing account, your ads should have some form of Click ID being appended to your ads' outbound URLs.

• For Google Ads, this is the gclid parameter which is appended when you enable “Auto-Tagging” for your Google Ads account.

  • Read more on Google’s documentation →

• For Meta, this is fbclid parameter which is automatically appended.

• For TikTok, this is the ttclid parameter which is automatically appended.

Once confirmed:

• For Lander Campaigns: You now have a lander with 1) the Katalys tracking script, and 2) Katalys tracking links, and have set up your media buying account.

• For Direct Campaigns: You now have a link and account setup that is compatible with Katalys postbacks.

Setting Up Postbacks:

When you are ready to set up a postback in the Katalys Marketing Platform, select a method below for integration-specific instructions: