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Statistics Report - Data Glossary

We use quite a few industry-specific terms within the Katalys platform. This page will identify some of those terms and describe how we use them.

Katalys Data Field

HasOffers/Tune Data Field

Definition

Publisher Data

Publisher ID / Affiliate ID

Publisher ID / Affiliate ID

ID of publisher assigned by the Katalys network

Traffic Source

Publisher / Affiliate

Name and ID of Traffic Source

Traffic Source ID

ID of Traffic Source assigned by the Katalys network

Partner (Publisher)

N/A

Name of Profile associated with a publisher

Advertiser Data

# of Previous Conversions

N/A

Number of previous conversions, recorded by Katalys, for all time for each customer

# of Previous Orders

N/A

Number of previous orders--whether or not Katalys turned the Order into a Conversion--for all time, for this customer

Advertiser Manager

N/A

Name of Katalys Manger for an organization associated with an advertiser/offer

Conv Status

Status

Approval status of the conversion

Coupon Code

N/A

Coupons associated with orders

Days From Click

Time-to-Action

Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path

Offer

Offer

Name and ID of offer

Offer ID

Offer ID

ID of offer assigned by the Katalys network

Offer Landing Page

N/A

The landing page of the last-click attribution associated with the conversion

Order ID

Advertiser Sub 1

Order ID as reported by Advertiser (not order alias)

Order ID / Alias

N/A

Order alias as reported by Advertiser

Payout Rule

Goal

Name of Rule associated with an order

Product Category

N/A

Product Category as reported by Advertiser

Product Name

N/A

Product Name as reported by Advertiser

Product SKU

N/A

Product SKU as reported by Advertiser

Transaction ID

Transaction ID

The click ID associated with the conversion or behavior

Statistics

Avg Days From Click

N/A

Average number of days from click to conversion from the 90th percentile. Only populated when a click is associated with the conversion or appears in the attribution path

Avg Session Depth

N/A

Average number of pages viewed by incoming visitors

Avg Time to Realization

N/A

Average time between the time of the order and the time we created the conversion. This is our "processing time"

Clicks

Unique Clicks

Total number of unique clicks on content within the Katalys network.

Conv Click Time

Earliest time of first click that led to a conversion

Convs: Approved

Same as statistic in Offer Report

Count of approved conversions

Convs: excl. coupons

N/A

Count of approved conversions excluding conversions where a coupon was used

Convs: Excluded

N/A

Number of conversions ignored/excluded because of advertiser rules

Convs: New Customers

N/A

Conversions where the customer was a first-time purchase

Convs: w/ Payout

N/A

Count of conversions--with a payout greater than $0--that have been attributed to a publisher within the Katalys network

CR

CR

Conversion Rate

Commission

Revenue

Total cost to drive conversions within the Katalys network

CPA

CPA

Commission Per Acquisition/Customer

CPC

CPC

Commission Per Click

CPS %

N/A

Commission Per Sale Percentage

Days Since 1st Order

N/A

Average number of days since the customer's first purchase from the brand

Days Since Prev Order

N/A

Average number of days since the customer's most-recent purchase

Device Name

Device Model

Name of device model

Device Type

Device Brand

Type of device

Earliest Click

N/A

Earliest time a click was recorded

EPS

N/A

Publisher Earnings Per User-session

Gross Clicks

Gross Clicks

Total number of times a customer has clicked on content within the Katalys network

Impressions

Impressions

Number of digital views or engagements with content

Most-recent Order

N/A

The last time an order was recorded within the Katalys network

New Customers %

N/A

Percentage of Customers that were new-to-file for the brand

Pubs w/ Clicks

Same as a non-zero Offer report with click statistic

Count of publishers which have driven clicks within the Katalys network

Pubs w/ Orders

Same as a non-zero Offer Report

Count of publishers who have driven orders within the Katalys network

Sales

Sale Amount

Derived metric calculating “captured value” using all numbers received from the CRM. Since CRMs calculate subtotal in different ways, we use the lowest value of reported Subtotal, or reported Total minus tax/shipping. Used for calculating CPS.

Sessions: Network

N/A

Count of sessions within the Katalys network

Sessions: Total Active

N/A

Count of sessions that saw at least one hit

Topline Sales

N/A

Actual cost to customer, via Advertiser’s CRM. Typically, gross value of orders inc tax, shipping, and misc line items

Unique IPs

N/A

Count of unique IP addresses for all visitors

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