Statistics Report - Data Glossary

Partner Data

Partner

Profile name of the attributed Partner

Partner ID

Profile ID of the attributed Partner

Partner Source

Partner-provided field "source"

Partner Sub 1

Partner-provided field "sub1"

Partner Sub 2

Partner-provided field "sub2"

Partner Sub 3

Partner-provided field "sub3"

Partner Sub 4

Partner-provided field "sub4"

Partner Sub 5

Partner-provided field "sub5"

Referral Domain

Referral domain of attributed session, if provided by the user's browser

Traffic Source

Name and ID of Traffic Source (previously Affiliate ID)

Traffic Source ID

ID of Traffic Source assigned by the Katalys network

Advertiser Data

# of Previous Conversions

Number of previous conversions, recorded by Katalys, for each customer for all time

# of Previous Orders

Number of previous orders-whether or not Katalys turned the Order into a Conversion-for all time, for this customer

Advertiser Manager

Name of Katalys Manager for an organization associated with an Advertiser/Program

Action Type

The purchase, signup, or other action the user took as reported by the advertiser.

Conv Status

Approval status of the conversion. Learn more about our Conversion Status values.

Coupon Code

Coupon codes of the coupons associated with this order

Days From Click

Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path

Destination URL

The target URL where each click was sent. See Tracking Link Types for details.

Device Name

Name of device model

Device Type

Type of device

Event Name

Name of a user behavioral event occurring on your website. Related to Action Type – read more on this.

Landing Page Name

The name and ID of the advertiser-configured Landing Page for these clicks. See Tracking Link Types for details.

Landing Page URL

The Preview URL property of the click, as recorded when the click occurred. See Tracking Link Types for details.

Order ID

Order ID as reported by Advertiser (not order alias)

Order ID / Alias

Order alias as reported by Advertiser

Payout Rule

Name of Rule associated with an order

Product Category

Product Category as reported by Advertiser

Product Name

Product Name as reported by Advertiser

Product SKU

Product SKU as reported by Advertiser

Program

Name and ID of the Program

Program ID

ID of the Program assigned by the Katalys network

Realm

The name of the Tracking ID where the data was collected. Learn more about Tracking IDs.

Realm ID

The Tracking ID where the data was collected. Learn more about Tracking IDs.

Transaction ID

The click ID associated with the conversion or behavior

UTM Campaign

The value of the utm_campaign URL parameter recorded on your website. UTM values are private to your account and not shared.

UTM Content

The value of the utm_content URL parameter recorded on your website. UTM values are private to your account and not shared.

UTM Medium

The value of the utm_medium URL parameter recorded on your website. UTM values are private to your account and not shared.

UTM Source

The value of the utm_source URL parameter recorded on your website. UTM values are private to your account and not shared.

UTM Term

The value of the utm_term URL parameter recorded on your website. UTM values are private to your account and not shared.

Statistics

Avg Days From Click

Average number of days from click to conversion from the 90th percentile. Only populated when a click is associated with the conversion or appears in the attribution path

Avg Session Depth

Average number of pages viewed by incoming visitors

Avg Time to Realization

Average time between the time of the order and the time we created the conversion. This is our "processing time"

Clicks

Total number of unique clicks on content within the Katalys network, excluding invalid clicks.

Commission

Total cost to drive conversions within the Katalys network

Conv Click Time

Earliest time of first click that led to a conversion

Convs: Approved

Count of approved conversions

Convs: excl. coupons

Count of approved conversions excluding conversions where a coupon was used

Convs: Excluded

Number of conversions ignored or excluded because of advertiser rules

Convs: Rejected

Number of conversions rejected by the advertiser for customer returns, general reconciliation, contract audit, or other reasons defined by the advertiser

Convs: New Customers

Conversions where the customer was a first-time purchase

Convs: w/ Payout

Count of conversions--with a payout greater than $0--that have been attributed to a publisher within the Katalys network

CPA

Commission Per Acquisition/Customer
[Commission divided by
Conv-s: Approved]

CPC

Commission Per Click
[Commission divided by Clicks]

CPS %

Commission Per Sale Percentage

CR

Conversion Rate
[Convs: Approved divided by Clicks] – coupon conversions are excluded from the Convs: Approved for this metric

Customers: Unique Emails

Number of unique customer email addresses

Days Since 1st Order

Average number of days since the customer's first purchase from the brand

Days Since Prev Order

Average number of days since the customer's most-recent purchase

Earliest Click

Earliest time a click was recorded

Event Count

Count of user behavioral events that were recorded on your websites

Impressions

Number of digital views or engagements with content

Invalid Clicks

Clicks that were identified as automated activity

Most-recent Order

The last time an order was recorded within the Katalys network

New Customers %

Percentage of Customers that were new-to-file for the brand

Pubs w/ Clicks

Count of publishers which have driven clicks within the Katalys network

Pubs w/ Orders

Count of publishers who have driven orders within the Katalys network

Sales

Derived metric calculating “captured value” using all numbers received from the CRM. Since CRMs calculate subtotal in different ways, we use the lowest value of reported Subtotal, or reported Total minus tax/shipping. Used for calculating CPS.

Sessions: Network

Count of sessions within the Katalys network

Sessions: Total Active

Count of sessions that saw at least one hit

Topline Sales

Actual cost to customer, via Advertiser’s CRM. Typically, gross value of orders inc tax, shipping, and misc line items

Unique IPs

Count of unique IP addresses for all visitors