Statistics Report - Data Glossary

Partner Data

Partner

Profile name of the attributed Partner

Partner ID

Profile ID of the attributed Partner

Partner Source

Publisher Source

Partner-provided field "source"

Partner Sub 1

Publisher Sub 1

Partner-provided field "sub1"

Partner Sub 2

Publisher Sub 2

Partner-provided field "sub2"

Partner Sub 3

Publisher Sub 3

Partner-provided field "sub3"

Partner Sub 4

Publisher Sub 4

Partner-provided field "sub4"

Partner Sub 5

Publisher Sub 5

Partner-provided field "sub5"

Referral Domain

Referral URL (base)

Referral domain of attributed session, if provided by the user's browser

Traffic Source

Publisher / Affiliate

Name and ID of Traffic Source (previously Affiliate ID)

Traffic Source ID

Publisher ID / Affiliate ID

ID of Traffic Source assigned by the Katalys network

Advertiser Data

# of Previous Conversions

N/A

Number of previous conversions, recorded by Katalys, for each customer for all time

# of Previous Orders

N/A

Number of previous orders-whether or not Katalys turned the Order into a Conversion-for all time, for this customer

Advertiser Manager

N/A

Name of Katalys Manager for an organization associated with an Advertiser/Program

Attribution/User Action Type

N/A

Type of attribution recorded based on user interaction with a link or within the CRM.

Learn more in the Glossary Appendix page!

Conv Status

Status

Approval status of the conversion. Learn more about our Conversion Status values.

Coupon Code

N/A

Coupon codes of the coupons associated with this order

Days From Click

Time-to-Action

Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path

Device Name

Device Model

Name of device model

Device Type

Device Brand

Type of device

Order ID

Advertiser Sub 1

Order ID as reported by Advertiser (not order alias)

Order ID / Alias

N/A

Order alias as reported by Advertiser

Payout Rule

Goal

Name of Rule associated with an order

Product Category

N/A

Product Category as reported by Advertiser

Product Name

N/A

Product Name as reported by Advertiser

Product SKU

N/A

Product SKU as reported by Advertiser

Program

Offer

Name and ID of the Program

Program ID

Offer ID

ID of the Program assigned by the Katalys network

Program Landing Page

N/A

The landing page of the last-click attribution associated with the conversion

Realm

The name of the Tracking ID where the data was collected. Learn more about Tracking IDs.

Realm ID

The Tracking ID where the data was collected. Learn more about Tracking IDs.

Transaction ID

Transaction ID

The click ID associated with the conversion or behavior

Statistics

Avg Days From Click

N/A

Average number of days from click to conversion from the 90th percentile. Only populated when a click is associated with the conversion or appears in the attribution path

Avg Session Depth

N/A

Average number of pages viewed by incoming visitors

Avg Time to Realization

N/A

Average time between the time of the order and the time we created the conversion. This is our "processing time"

Clicks

Unique Clicks

Total number of unique clicks on content within the Katalys network, excluding invalid clicks.

Commission

Revenue

Total cost to drive conversions within the Katalys network

Conv Click Time

Earliest time of first click that led to a conversion

Convs: Approved

Same as statistic in Offer Report

Count of approved conversions

Convs: excl. coupons

N/A

Count of approved conversions excluding conversions where a coupon was used

Convs: Excluded

N/A

Number of conversions ignored or excluded because of advertiser rules

Convs: Rejected

N/A

Number of conversions rejected by the advertiser for customer returns, general reconciliation, contract audit, or other reasons defined by the advertiser

Convs: New Customers

N/A

Conversions where the customer was a first-time purchase

Convs: w/ Payout

N/A

Count of conversions--with a payout greater than $0--that have been attributed to a publisher within the Katalys network

CPA

CPA

Commission Per Acquisition/Customer
[Commission divided by
Conv-s: Approved]

CPC

CPC

Commission Per Click
[Commission divided by Clicks]

CPS %

N/A

Commission Per Sale Percentage

CR

CR

Conversion Rate
[Convs: Approved divided by Clicks] – coupon conversions are excluded from the Convs: Approved for this metric

Customers: Unique Emails

Number of unique customer email addresses

Days Since 1st Order

N/A

Average number of days since the customer's first purchase from the brand

Days Since Prev Order

N/A

Average number of days since the customer's most-recent purchase

Earliest Click

N/A

Earliest time a click was recorded

Impressions

Impressions

Number of digital views or engagements with content

Invalid Clicks

Clicks that were identified as automated activity

Most-recent Order

N/A

The last time an order was recorded within the Katalys network

New Customers %

N/A

Percentage of Customers that were new-to-file for the brand

Pubs w/ Clicks

Same as a non-zero Offer report with click statistic

Count of publishers which have driven clicks within the Katalys network

Pubs w/ Orders

Same as a non-zero Offer Report

Count of publishers who have driven orders within the Katalys network

Sales

Sale Amount

Derived metric calculating “captured value” using all numbers received from the CRM. Since CRMs calculate subtotal in different ways, we use the lowest value of reported Subtotal, or reported Total minus tax/shipping. Used for calculating CPS.

Sessions: Network

N/A

Count of sessions within the Katalys network

Sessions: Total Active

N/A

Count of sessions that saw at least one hit

Topline Sales

N/A

Actual cost to customer, via Advertiser’s CRM. Typically, gross value of orders inc tax, shipping, and misc line items

Unique IPs

N/A

Count of unique IP addresses for all visitors