Create a Meta Audience Postback
Meta Ads Audience Postbacks allow you to send conversion data from Katalys directly into your Meta Ads account, helping you build high-performing audiences and optimize campaign delivery.
Follow the steps below to set up Meta Audience Postbacks in the Katalys Marketing Platform:
Step 1: Access Postback Settings
Log in to your Katalys Marketing Platform account.
Navigate to: https://app.katalys.com/pub/_/settings/postbacks
Click “Add Postback.”
Choose “Facebook Ads Audience” from the list of available postback types.
Navigate to Postbacks in KMP
Select a Postback Method
Step 2: Connect to Facebook Business Manager
Click “New Meta Connection” to link your Meta account or select “Manual Entry”
Manual Entry will require the Dataset ID and Access Token. Review the linked Meta Instructions for information on accessing the Dataset ID and Access Token.
Click “Setup This Pixel”
Add a Display Name for the Pixel.
Step 3: Confirm selections and save
Confirm your selections.
Save to enable your postback.
Once saved, Katalys will begin forwarding qualifying conversion events to your Facebook Business Manager account in real time.
Your Meta Audience Postback will appear in the Postbacks section of your account.
Setting Campaigns Live and Managing Postbacks
Before your campaign goes live, ensure you’ve reviewed and completed the required items on Tracking Click Campaigns ->
Then, learn more about how to manage your postbacks here ->