Postbacks & Audiences
Katalys enables you to automatically sync your Katalys conversions into other systems. This can help you optimize your media buying campaigns in real-time or ensure that your systems stay in sync with Katalys.
This page describes Partner Postbacks for publishers using Katalys. If you are an Advertiser and want to read about advertiser-specific features, please read Audience Postbacks .
Overview
Katalys postbacks allow Partners to:
Optimize ad spend: Feed conversion and revenue data directly into Google Ads for smarter bidding and audience targeting.
Track earnings in real time: Know exactly which campaigns are driving value and at what cost.
Enable attribution flexibility: Support full attribution, partial attribution, or even zero-value conversions for visibility without payouts.
Reduce development friction: Deploy an enterprise-ready, zero-dependency script directly into your content or landing pages.
Use Cases
Katalys supports multiple common configurations:
Partner-owned campaign → Partner-owned Article → Katalys Program
Requires adding the Katalys tracking script to Partner’s article pages.
Ideal for listicles or content-driven placements.
Partner-owned campaign → Katalys Program
Requires a direct-linking setup, so Katalys must be directly integrated via JavaScript on the landing page.
Enables partners to run campaigns without hosting intermediate content.
Postbacks enable you to receive more data from Katalys than is available from other platforms. The Katalys Identity Graph can build partial attribution audiences.
Read more about Partner Use Cases and partial attribution ->
Tracking Click Campaigns
Before setting up a postback, review how campaign tracking works in general. Then you can set up a postback using integration-specific instructions below.
Read more about Tracking Click Campaigns ->
Setting Up Postbacks:
When you are ready to set up a postback in the Katalys Marketing Platform, select a method below for integration-specific instructions.
Webhook Notification
Send conversion data to any system that can receive data via a public HTTPS URL. Common for affiliate networks.
Google Ads Audience
Build an audience in Google Ads based on the traffic you send into the Katalys network.
Meta Ads Audience
Build an audience in Meta Ads based on the conversions generated on the Katalys network.
TikTok Ads Audience - Coming Soon!
Build an audience in TikTok Ads based on the conversions generated on the Katalys network.
Coming from Everflow or other platforms?
See how Katalys compares:
Feature | Other Platforms | Katalys |
|---|---|---|
Ownership of setup | Brands often control and configure the integration | Partners self-manage integrations and tracking directly |
Attribution options | Limited to Conversion Actions | Partners can track full attribution, partial attribution, or zero-value conversions |
Script deployment | Complex setup, may require multiple steps per account | Enterprise-ready, zero-dependency script you can copy into listicles or articles for rapid deployment with your dev team |
Campaign mapping | Requires brands to map event types into Conversion Actions for each partner | Partners own their integrations; no extra brand-side configuration required |
Campaign mapping limits | One integration per account, limiting flexibility in mapping Google Ads campaigns | Unlimited campaign mappings per account |
Conversion event routing | Explicit mapping and manual Q/A needed to confirm tracking | Intelligently reads links and routes conversion events correctly to Google Ads and partner accounts |
Parameter forwarding | Manual setup required; limited automation | Partners can forward parameters automatically by deploying a simple JavaScript |