How Our Software Works

When you deploy the Katalys technology onto your website, you are leveraging a massive, distributed, complex identity graph to analyze your customer’s browsing data. Our software works by collecting all known data point about a customer or web visitor, and then processing it within a private data silo owned/controlled by you.

The core output of this processing are “conversions”. A conversion can be identified via several methods:

A post-sale “Thank You” page hit
An explicit convert event being recorded
A server-to-server event with force_convert

Using our identity graph, we can tie all of these events together to create a unified view of what your users did before they converted. Crucially, we can then identify which actions match an active contract within your Katalys account, and help you track and deliver value to your partners.

Read more about our attribution ->

Why do you need all my data?

The Katalys system expects to read all of your customers data for several reasons:

Browser privacy laws and defaults have gradually changed over time to restrict what is possible via cookies. Advanced techniques exist, but not in real time in the browser.
In order to economically process the massive amount of data to tie sessions together, data must be processed “offline”.
There is no technical way to know if a customer came from Katalys or not until all sessions can be analyzed.

Other softwares, especially affiliate softwares, work similarly. An example might be the Google Ads “pixel”, which references “match rates” and encourages passing as much data as possible into Google. We have taken on this gargantuan task, using our proprietary, industry-leading, deterministic identify graph, without you needing to map additional fields or integrate deeply into our systems.

This benefits you in several ways:

Your partners get credit for only their traffic.
You can leverage the Katalys identity graph for free, without having to worry about how to store session data or deal with browser updates, privacy changes, etc.
Your data is processed within your own private Katalys data silo, and isn’t transmitted without your consent.

This also benefits your partners:

Your partners get better visibility into their traffic, helping them understand their performance.
Your partners will be able to use Katalys' industry-leading Postbacks feature to help them optimize their campaigns.
Media buying RoAS will be much more accurate.

Data Privacy At Katalys

Your data is your data. Katalys takes great care in ensuring that partners and advertisers see only “their slice” of traffic, while ensuring compliance with our general policies.

Katalys’ data handling policy is governed by the Katalys Terms of Service, as found in our legal section.