Everflow is a Partner Marketing and Tracking Platform. Performance marketing has grown sophisticated, and Everflow helps companies stay up-to-speed. Everflow handles scale through Google Cloud, drill-down analytics reporting, and automated optimization with Smart Switch.
Setup
The instructions below will describe how to setup a Partner Postback for Katalys in your Everflow Client!
Minimally this must be done on all Offers & Events that will potentially receive traffic from our affiliates, but it’s safer to simply launch site-wide. This script will record when visitors land on your pages from the Katalys Network, and supply us with any necessary Order Data for Attribution & Conversion.
The more Events we are able to track, the more accurate the data will be, and the more we can optimize!
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Navigate to the ‘Postbacks’ section of the Everflow Admin Portal.
To add a new Conversion/Event Postback, click ‘Add Postback’ under either tab.
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Complete the necessary fields, add your Custom Script URL, and then click ‘Add’.
This may be applied to all Offers, or a specific Offer.
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Repeat this process for all Offers and Events to be tracked.
Similar to Offers, the postback can be applied to all Events, or a specific Event. -
Repeat Steps 1-2 for a Conversion Postback using a URL.
There will be a specific URL used for each integration.
The URL in the snippet below/used above may vary slightly based on your account’s needs. Please confirm your snippet is correct before implementing it.
<script type="text/javascript" src="{{YOUR-CUSTOM-URL}}" async></script>
The Conversion Postback URL will be required for the Katalys Platform to properly Track & Attribute Conversions. The URL below/used above may vary slightly based on your implementation.
https://db.revoffers.com/v2/_tr?type=convert&site_id={{CUSTOM_SITE_ID}}&offer_id={{REVOFFERS_OFFER_ID}}&order_id={offer_id}-{conversion_id}&sale_amount={sale_amount}&ip_address={session_ip}&line_item_1_title=Everflow-Offer&line_item_1_sku=EVERFLOW-{offer_id}&affiliate_id={sub1}&transaction_id={sub2}
Solution Highlights
Tracking:
Everflow enables you to track, consolidate, and compare every performance channel to understand how they best deliver results: Affiliate, Influencer, In-App, Referral, and Media Buying.
Analysis:
Data is far more useful when it's simple and quick to understand. Drill down and compare data by any metric, including: city, placement, device, etc. The faster you can find out what really drives results, the faster you can optimize towards growth.
Actionable Insight:
All of the data in the world doesn't help if you can't easily take action on it. Start blocking low quality traffic sources, auto-optimizing based on fraud flags, and receiving notifications whenever your attention is needed.