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Conversions Report - Data Glossary

We use quite a few industry-specific terms within the Katalys platform. This page will identify some of those terms and describe how we use them.

Katalys Data Field

HasOffers/Tune Data Field

Definition

Publisher Data

Partner (Publisher)

Name of Profile associated with a publisher.

Partner (Publisher) ID

ID of Publisher assigned by the Katalys network

Traffic Source

Publisher / Affiliate ID

ID of Traffic Source assigned by the Katalys network

Traffic Source ID

ID of Traffic Soruce assigned by the Katalys network

Advertiser Data

Advertiser Manager

Name of Katalys manger for an organization associated with a advertiser

Coupon

Coupons associated with the order

Offer

Offer

Name and ID of offer

Offer ID

Offer ID

ID of offer assigned by the Katalys network

Offer Landing Page

Landing Page

The landing page of the last-click attribution associated with the conversion

Order ID

Advertiser Sub ID 1

Order ID as reported by Advertiser (not order alias)

Order ID/Aliases

N/A

Order aliases as reported by Advertiser

Order Time

Date / Time

Time the order was placed

Product

N/A

Product Name as reported by Advertiser

Product Category

N/A

Product Category as reported by Advertiser

SKU

N/A

Product SKU as reported by Advertiser

Transaction ID

Transaction ID

A non-unique ID that is used for short-term attribution to a user event, like a click, used to look up session info when a conversion happens, but not for events like coupon or direct link tracking. Can assist Publishers with downstream performance tracking.

Statistics

Commission

Cost

Total cost to drive conversions within the Katalys network

Coupon Value

N/A

Customer: Days Since First Order

Number of days since the customer's first purchase

Customer: Days Since Prev Order

N/A

Count of days since the last-recorded order from a customer, per data reported to the Katalys system.

Customer: First Seen

N/A

Day of customer's first interaction

Customer: Number of Converts

N/A

Number of orders where the status is approve

Customer: Number of Orders

N/A

Number of total orders or all statuses

Customer: Sum of Sales

Sum of all topline sales for orders reported to Katalys--not including orders placed before the Katalys plugin was installed.

Days From Click

Similar to “Time-to-Action”

Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path

Sales

Sales Amount

Calculated subtotal used to generate CPS payouts

Status

Status

Attribution status for Katalys network

Find out more on the Glossary Appendix page!

Subtotal

N/A

Sales excluding tax, shipping, and other misc. line items

Topline Sales

Sale Amount

The derived value of the order, as calculated as Topline Sales amount, minus tax and shipping.

Analytics

Attribution/User Action Type

N/A

Type of attribution recorded based on user interaction with a link or within the CRM.

Learn more in the Glossary Appendix page!

Device Type

Device Model

Type of device

Hashed Email

N/A

Customer Email Hash

Payout Rules

Goal

Name of rules associated with the order

Recorded Time

Date/Time

Time that the conversion was recorded/Sales was realized

SEQ ID

Advertiser Sub ID 3

This is a unique ID created per conversion within the Katalys system guaranteed to be unique inside of Katalys.

Time of Click

Session Date / Time

Time of first click recorded

Time to Action

Time to Action

Time elapsed between First Touch and Order Time

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