Conversions Report - Data Glossary
We use quite a few industry-specific terms within the Katalys platform. This page will identify some of those terms and describe how we use them.
Katalys Data Field | HasOffers/Tune Data Field | Definition |
|---|---|---|
Partner Data | ||
Partner | Profile name of the attributed Partner | |
Partner ID | Profile ID of the attributed Partner | |
Partner Source | Publisher Source | Partner-provided field "source" |
Partner Sub 1 | Publisher Sub 1 | Partner-provided field "sub1" |
Partner Sub 2 | Publisher Sub 2 | Partner-provided field "sub2" |
Partner Sub 3 | Publisher Sub 3 | Partner-provided field "sub3" |
Partner Sub 4 | Publisher Sub 4 | Partner-provided field "sub4" |
Partner Sub 5 | Publisher Sub 5 | Partner-provided field "sub5" |
Referral Domain | Referral URL (base) | Referral domain of attributed session, if provided by the user's browser |
Referring Domain | The referring domain of the last session associated with the conversion | |
Referring URL | The referring URL of the last session associated with the conversion | |
Traffic Source | Publisher / Affiliate | Name and ID of Traffic Source (previously Affiliate ID) |
Traffic Source ID | Publisher ID / Affiliate ID | ID of Traffic Source assigned by the Katalys network |
Advertiser Data | ||
Advertiser Manager | Name of Katalys manger for an organization associated with a advertiser | |
Coupon | Coupons associated with the order | |
Order ID | Advertiser Sub ID 1 | Order ID as reported by Advertiser (not order alias) |
Order ID/Aliases | N/A | Order aliases as reported by Advertiser |
Order Time | Date / Time | Time the order was placed |
Product | N/A | Product Name as reported by Advertiser |
Product Category | N/A | Product Category as reported by Advertiser |
Product SKU | N/A | Product SKU as reported by Advertiser |
Program | Offer | Name and ID of offer |
Program ID | Offer ID | ID of offer assigned by the Katalys network |
Program Landing Page | Landing Page | The landing page of the last-click attribution associated with the conversion |
Realm | The name of the Tracking ID where the data was collected. Learn more about Tracking IDs. | |
Realm ID | The Tracking ID where the data was collected. Learn more about Tracking IDs. | |
Transaction ID | Transaction ID | A non-unique ID that is used for short-term attribution to a user event, like a click, used to look up session info when a conversion happens, but not for events like coupon or direct link tracking. Can assist Publishers with downstream performance tracking. |
Statistics | ||
Commission | Cost | Total cost to drive conversions within the Katalys network |
Conv Status | Status | Attribution status for Katalys network. Learn more about our Conversion Status values. |
Coupon Value | N/A | |
Customer: Days Since First Order | Number of days since the customer's first purchase | |
Customer: Days Since Prev Order | N/A | Count of days since the last-recorded order from a customer, per data reported to the Katalys system. |
Customer: First Seen | N/A | Day of customer's first interaction |
Customer: Number of Converts | N/A | Number of orders where the status is approve |
Customer: Number of Orders | N/A | Number of total orders or all statuses |
Customer: Sum of Sales | Sum of all topline sales for orders reported to Katalys--not including orders placed before the Katalys plugin was installed. | |
Days From Click | Similar to “Time-to-Action” | Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path |
Sales | Sales Amount | Calculated subtotal used to generate CPS payouts |
Subtotal | N/A | Sales excluding tax, shipping, and other misc. line items |
Time to Action | Time to Action | Time elapsed between First Touch and Order Time |
Topline Sales | Sale Amount | The derived value of the order, as calculated as Topline Sales amount, minus tax and shipping. |
Analytics | ||
Attribution/User Action Type | N/A | Type of attribution recorded based on user interaction with a link or within the CRM. Learn more in the Glossary Appendix page! |
Device Type | Device Model | Type of device |
Hashed Email | N/A | Hash of the customer email, or other user identifier, as provided by the advertiser’s system |
Payout Rules | Goal | Name of rules associated with the order |
Recorded Time | Date/Time | Time that the conversion was recorded/Sales was realized |
SEQ ID | Advertiser Sub ID 3 | This is a unique ID created per conversion within the Katalys system guaranteed to be unique inside of Katalys. |
Time of Click | Session Date / Time | Time of first click recorded |