Conversions Report - Data Glossary
We use quite a few industry-specific terms within the Katalys platform. This page will identify some of those terms and describe how we use them.
Katalys Data Field | HasOffers/Tune Data Field | Definition | |
|---|---|---|---|
Partner Data | |||
Partner | Name of Profile associated with a publisher. | ||
Partner ID | ID of Publisher assigned by the Katalys network | ||
Traffic Source | Publisher / Traffic Source | ID of Traffic Source assigned by the Katalys network | |
Traffic Source ID (previously Affiliate ID) | ID of Traffic Source assigned by the Katalys network | ||
Advertiser Data | |||
Advertiser Manager | Name of Katalys manger for an organization associated with a advertiser | ||
Coupon | Coupons associated with the order | ||
Program | Offer | Name and ID of offer | |
Program ID | Offer ID | ID of offer assigned by the Katalys network | |
Program Landing Page | Landing Page | The landing page of the last-click attribution associated with the conversion | |
Order ID | Advertiser Sub ID 1 | Order ID as reported by Advertiser (not order alias) | |
Order ID/Aliases | N/A | Order aliases as reported by Advertiser | |
Order Time | Date / Time | Time the order was placed | |
Product | N/A | Product Name as reported by Advertiser | |
Product Category | N/A | Product Category as reported by Advertiser | |
SKU | N/A | Product SKU as reported by Advertiser | |
Transaction ID | Transaction ID | A non-unique ID that is used for short-term attribution to a user event, like a click, used to look up session info when a conversion happens, but not for events like coupon or direct link tracking. Can assist Publishers with downstream performance tracking. | |
Statistics | |||
Commission | Cost | Total cost to drive conversions within the Katalys network | |
Coupon Value | N/A | ||
Customer: Days Since First Order | Number of days since the customer's first purchase | ||
Customer: Days Since Prev Order | N/A | Count of days since the last-recorded order from a customer, per data reported to the Katalys system. | |
Customer: First Seen | N/A | Day of customer's first interaction | |
Customer: Number of Converts | N/A | Number of orders where the status is approve | |
Customer: Number of Orders | N/A | Number of total orders or all statuses | |
Customer: Sum of Sales | Sum of all topline sales for orders reported to Katalys--not including orders placed before the Katalys plugin was installed. | ||
Days From Click | Similar to “Time-to-Action” | Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path | |
Sales | Sales Amount | Calculated subtotal used to generate CPS payouts | |
Status | Status | Attribution status for Katalys network Find out more on the Glossary Appendix page! | |
Subtotal | N/A | Sales excluding tax, shipping, and other misc. line items | |
Topline Sales | Sale Amount | The derived value of the order, as calculated as Topline Sales amount, minus tax and shipping. | |
Analytics | |||
Attribution/User Action Type | N/A | Type of attribution recorded based on user interaction with a link or within the CRM. Learn more in the Glossary Appendix page! | |
Device Type | Device Model | Type of device | |
Hashed Email | N/A | Customer Email Hash | |
Payout Rules | Goal | Name of rules associated with the order | |
Recorded Time | Date/Time | Time that the conversion was recorded/Sales was realized | |
SEQ ID | Advertiser Sub ID 3 | This is a unique ID created per conversion within the Katalys system guaranteed to be unique inside of Katalys. | |
Time of Click | Session Date / Time | Time of first click recorded | |
Time to Action | Time to Action | Time elapsed between First Touch and Order Time |