We use quite a few industry-specific terms within the Katalys platform. This page will identify some of those terms and describe how we use them.
|
Katalys Data Field |
HasOffers/Tune Data Field |
Definition |
|---|---|---|
Partner Data
|
|
|
Partner
|
|
Profile name of the attributed Partner |
Partner ID
|
|
Profile ID of the attributed Partner |
Partner Source
|
Publisher Source |
Partner-provided field "source" |
Partner Sub 1
|
Publisher Sub 1 |
Partner-provided field "sub1" |
Partner Sub 2
|
Publisher Sub 2 |
Partner-provided field "sub2" |
Partner Sub 3
|
Publisher Sub 3 |
Partner-provided field "sub3" |
Partner Sub 4
|
Publisher Sub 4 |
Partner-provided field "sub4" |
Partner Sub 5
|
Publisher Sub 5 |
Partner-provided field "sub5" |
Referral Domain
|
Referral URL (base) |
Referral domain of attributed session, if provided by the user's browser |
Referring Domain
|
|
The referring domain of the last session associated with the conversion |
Referring URL
|
|
The referring URL of the last session associated with the conversion |
Traffic Source
|
Publisher / Affiliate |
Name and ID of Traffic Source (previously Affiliate ID) |
Traffic Source ID
|
Publisher ID / Affiliate ID |
ID of Traffic Source assigned by the Katalys network |
Advertiser Data
|
|
|
Action Type
|
N/A |
The purchase, signup, or other action the user took as reported by the advertiser |
Advertiser Manager
|
|
Name of Katalys manger for an organization associated with a advertiser |
Coupon
|
|
Coupons associated with the order |
Order ID
|
Advertiser Sub ID 1 |
Order ID as reported by Advertiser (not order alias) |
Order ID/Aliases
|
N/A |
Order aliases as reported by Advertiser |
Order Time
|
Date / Time |
Time the order was placed |
Product
|
N/A |
Product Name as reported by Advertiser |
Product Category
|
N/A |
Product Category as reported by Advertiser |
Product SKU
|
N/A |
Product SKU as reported by Advertiser |
Program
|
Offer |
Name and ID of offer |
Program ID
|
Offer ID |
ID of offer assigned by the Katalys network |
Program Landing Page
|
Landing Page |
The landing page of the last-click attribution associated with the conversion |
Realm
|
|
The name of the Tracking ID where the data was collected. Learn more about Tracking IDs. |
Realm ID
|
|
The Tracking ID where the data was collected. Learn more about Tracking IDs. |
Transaction ID
|
Transaction ID |
A non-unique ID that is used for short-term attribution to a user event, like a click, used to look up session info when a conversion happens, but not for events like coupon or direct link tracking. Can assist Publishers with downstream performance tracking. |
Statistics
|
|
|
Commission
|
Cost |
Total cost to drive conversions within the Katalys network |
Conv Status
|
Status |
Attribution status for Katalys network. Learn more about our Conversion Status values. |
Coupon Value
|
N/A |
|
Customer: Days Since First Order
|
|
Number of days since the customer's first purchase |
Customer: Days Since Prev Order
|
N/A |
Count of days since the last-recorded order from a customer, per data reported to the Katalys system. |
Customer: First Seen
|
N/A |
Day of customer's first interaction |
Customer: Number of Converts
|
N/A |
Number of orders where the status is approve |
Customer: Number of Orders
|
N/A |
Number of total orders or all statuses |
Customer: Sum of Sales
|
|
Sum of all topline sales for orders reported to Katalys--not including orders placed before the Katalys plugin was installed. |
Days From Click
|
Similar to “Time-to-Action” |
Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path |
Sales
|
Sales Amount |
Calculated subtotal used to generate CPS payouts |
Subtotal
|
N/A |
Sales excluding tax, shipping, and other misc. line items |
Time to Action
|
Time to Action |
Time elapsed between First Touch and Order Time |
Topline Sales
|
Sale Amount |
The derived value of the order, as calculated as Topline Sales amount, minus tax and shipping. |
Analytics
|
|
|
Attribution/User Action Type
|
N/A |
Type of attribution recorded based on user interaction with a link or within the CRM. Learn more in the page! |
Device Type
|
Device Model |
Type of device |
Hashed Email
|
N/A |
Hash of the customer email, or other user identifier, as provided by the advertiser’s system |
Payout Rules
|
Goal |
Name of rules associated with the order |
Recorded Time
|
Date/Time |
Time that the conversion was recorded/Sales was realized |
SEQ ID
|
Advertiser Sub ID 3 |
This is a unique ID created per conversion within the Katalys system guaranteed to be unique inside of Katalys. |
Time of Click
|
Session Date / Time |
Time of first click recorded |