(Deprecated) Performance Report - Data Glossary
We use quite a few industry-specific terms within the Katalys platform. This page will identify some of those terms and describe how we use them.
Katalys Data Field | HasOffers/Tune Data Field | Definition |
---|---|---|
Publisher Data | ||
Attribution/User Action Type | N/A | Type of attribution recorded based on user interaction with a link or within the CRM. Learn more in the Glossary Appendix page! |
Publisher / Affiliate | Publisher / Affiliate | Name and ID of Partner |
Publisher ID / Traffic Source (previously Affiliate ID) | Publisher ID / Affiliate ID | ID of Partner assigned by the Katalys network |
Advertiser Data | ||
# of Previous Conversions | N/A | Number of previous conversions, recorded by Katalys, for all time for each customer |
# of Previous Orders | N/A | Number of previous orders--whether or not Katalys turned the Order into a Conversion--for all time, for this customer |
Advertiser Manager | N/A | Name of Katalys Manger for an organization associated with an advertiser/offer |
Conv Status | Status | Approval status of the conversion |
Coupon Code | N/A | Coupons associated with orders |
Days From Click | Time-to-Action | Number of days from click to conversion. Only populated when a click is associated with the conversion or appears in the attribution path |
Offer | Offer | Name and ID of offer |
Offer ID | Offer ID | ID of offer assigned by the Katalys network |
Offer Landing Page | N/A | The landing page of the last-click attribution associated with the conversion |
Order ID | Advertiser Sub 1 | Order ID as reported by Advertiser (not order alias) |
Order ID / Alias | N/A | Order alias as reported by Advertiser |
Payout Rule | Goal | Name of Rule associated with an order |
Product Category | N/A | Product Category as reported by Advertiser |
Product Name | N/A | Product Name as reported by Advertiser |
Product SKU | N/A | Product SKU as reported by Advertiser |
Transaction ID | Transaction ID | The click ID associated with the conversion or behavior |
Statistics | ||
Avg Days From Click | N/A | Average number of days from click to conversion from the 90th percentile. Only populated when a click is associated with the conversion or appears in the attribution path |
Avg Session Depth | N/A | Average number of pages viewed by incoming visitors |
Avg Time to Realization | N/A | Average time between the time of the order and the time we created the conversion. This is our "processing time" |
Clicks | Unique Clicks | Total number of unique clicks on content within the Katalys network. |
Conv Click Time | Earliest time of first click that led to a conversion | |
Convs: Approved | Same as statistic in Offer Report | Count of approved conversions |
Convs: excl. coupons | N/A | Count of approved conversions excluding conversions where a coupon was used |
Convs: Excluded | N/A | Number of conversions ignored/excluded because of advertiser rules |
Convs: New Customers | N/A | Conversions where the customer was a first-time purchase |
Convs: w/ Payout | N/A | Count of conversions--with a payout greater than $0--that have been attributed to a Partner within the Katalys network |
CR | CR | Conversion Rate |
Commission | Revenue | Total cost to drive conversions within the Katalys network |
CPA | CPA | Commission Per Acquisition/Customer |
CPC | CPC | Commission Per Click |
CPS % | N/A | Commission Per Sale Percentage |
Days Since 1st Order | N/A | Average number of days since the customer's first purchase from the brand |
Days Since Prev Order | N/A | Average number of days since the customer's most-recent purchase |
Device Name | Device Model | Name of device model |
Device Type | Device Brand | Type of device |
Earliest Click | N/A | Earliest time a click was recorded |
EPS | N/A | Partner Earnings Per User-session |
Gross Clicks | Gross Clicks | Total number of times a customer has clicked on content within the Katalys network |
Impressions | Impressions | Number of digital views or engagements with content |
Most-recent Order | N/A | The last time an order was recorded within the Katalys network |
New Customers % | N/A | Percentage of Customers that were new-to-file for the brand |
Pubs w/ Clicks | Same as a non-zero Offer report with click statistic | Count of Partners which have driven clicks within the Katalys network |
Pubs w/ Orders | Same as a non-zero Offer Report | Count of Partners who have driven orders within the Katalys network |
Sales | Sale Amount | Derived metric calculating “captured value” using all numbers received from the CRM. Since CRMs calculate subtotal in different ways, we use the lowest value of reported Subtotal, or reported Total minus tax/shipping. Used for calculating CPS. |
Sessions: Network | N/A | Count of sessions within the Katalys network |
Sessions: Total Active | N/A | Count of sessions that saw at least one hit |
Topline Sales | N/A | Actual cost to customer, via Advertiser’s CRM. Typically, gross value of orders inc tax, shipping, and misc line items |
Unique IPs | N/A | Count of unique IP addresses for all visitors |