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Conversion Reports: Data Glossary for Partners

Katalys Data Field

Corresponding OR Similar HasOffers/TUNE Data Field

Definition

Publisher Data

 

 

Publisher

Publisher / Affiliate ID

ID of Partner assigned by the Katalys network

Publisher ID

 N/A

ID of Partner assigned by the Katalys network

Publisher Manager

 Publisher Manager

Name of Katalys Manager for an organization associated with a Partner

Publisher Source

 Publisher Source

Partner-provided field "source"

Publisher Sub 1

 Publisher Sub 1

Partner-provided field "sub1"

Publisher Sub 2

 Publisher Sub 2

Partner-provided field "sub2"

Publisher Sub 3

 Publisher Sub 3

Partner-provided field "sub3"

Publisher Sub 4

 Publisher Sub 4

Partner-provided field "sub4"

Publisher Sub 5

 Publisher Sub 5

Partner-provided field "sub5"

Referral Domain

 Referral URL (base)

Referral domain of incoming traffic, if provided by the user's browser

Referring Domain

 

The referring domain of the last session associated with the conversion

Referring URL

 

The referring URL of the last session associated with the conversion

Traffic Source

Name and ID of Traffic Source

Traffic Source ID

Affiliate ID

ID of Traffic Source assigned by the Katalys network

Advertiser Data

 

 

Advertiser Manager

 Advertiser Manager

Name of Katalys manger for an organization associated with a advertiser

Coupon

N/A

Coupons associated with the order

Offer

Offer

Name and ID of the Program

Offer ID

Offer ID

ID of the Program assigned by the Katalys network

Offer Landing Page

Same as Landing Pages in TUNE

The landing page of the last-click attribution associated with the conversion

Order ID

Advertiser Sub ID 1

Order ID as reported by Advertiser (not order alias)

Order ID/Aliases

N/A

Order aliases as reported by Advertiser

Order Time

Date / Time

Time the order was placed

Product

N/A

Product Name as reported by Advertiser

Product Category

N/A

Product Category as reported by Advertiser

SKU

N/A

Product SKU as reported by Advertiser

Transaction ID

Transaction ID

A non-unique ID that is used for short-term attribution to a user event, like a click, used to look up session info when a conversion happens, but not for events like coupon or direct link tracking. Can assist Partner with downstream performance tracking.

Statistics

 

 

Sales

Sale Amount

Calculated subtotal used to generate CPS payouts

Coupon Value

N/A

 

Payout

Payout

The sum owed to Partners as compensation.

Topline Sales

Sale Amount

The derived value of the order, as calculated as Topline Sales amount, minus tax and shipping.

Status

Status

Attribution status for Katalys network

Find out more on the Glossary Appendix page!

Subtotal

N/A

Sales excluding tax, shipping, and other misc. line items

Analytics

 

 

Device Type

Device Model

Type of device

Payout Rules

Goal

Name of rules associated with the order

Recorded Time

Date / Time

Time that the conversion was recorded/Sales was realized

SEQ ID

Advertiser Sub ID 3

This is a unique ID created per conversion within the Katalys system guaranteed to be unique inside of Katalys.

Time of Click

Session Date / Time

Time of first click recorded

Time to Action

Time to Action

Time elapsed between First Touch and Order Time

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